Digital strategist. Author. Community leader. Three decades of building things that matter — and the people who lead them.
I'm a digital strategist, author, and community leader based in Chattanooga, Tennessee. For more than three decades, I've helped organizations think clearly about how they present themselves to the world — and built the systems that make that presentation sustainable.
I have lived and worked across the United States and Europe. In 1989, as freedom was being restored to Central Europe, I began working in Poland — a formative experience that shaped everything that followed. From 1992 to 2000, I lived in Warsaw, building professional relationships and a deep connection to a country in extraordinary transformation.
Founded in 1994, Novare Digital is a full-service digital infrastructure firm based in Chattanooga, Tennessee. We serve clients across marketing, communications, web systems, reputation management, and AI-powered strategy.
From citywide platform automation to international market entry, Novare brings enterprise-grade thinking to clients of every size.
Two books in progress — one for families navigating caregiving, one for families navigating schnauzers.
Caring for Aging Parents with Grace and Grit
A book for adult children who find themselves in the most important — and most overlooked — role of their lives: caring for the parents who once cared for them.
Written from personal experience, When Roles Reverse is honest, practical, and deeply human. It is about love, sacrifice, and how to show up for your parents without losing yourself in the process. If you are caring for an aging parent, or you know you will be, this book was written for you.
Publication forthcoming · Details at Siedlecki.com
Loyal, Loving, Stubborn as Hell
A complete guide to training, health, grooming, and everything in between — written by an owner who knows the breed from the inside out.
Honest, thorough, and genuinely useful: the book Miniature Schnauzer families have been waiting for.
Publication forthcoming · Details at Siedlecki.com
A dedicated reputation management brand helping individuals and organizations reclaim and protect their online presence. Built under the Novare Digital umbrella.
The companion site for When Roles Reverse — resources, community, and information for adult children navigating parent caregiving.
For professional inquiries, speaking, or a direct conversation about what you need.